Culture Trip’s Brand Values We were asked to produce the visuals to go along with our newly launched company Values. One of the issues when researching this brief was that Brand Value visuals tend to be dull, uninspired and a bit cliché.
We wanted to produce something that broke away from the illustrations we use in our editorial and commercial projects, to create something that stood out and that would stick in our colleague’s minds. What we came up with was quick, sketchy, versatile and silly - all things that a startup should be.
Role: Creative Producer
Illustrator: Alexander Hellebaut, Art Director: Alex Mellon